GoodDownThere Colorectal Cancer Awareness Campaign in African Americans Communities:
The #GOODDOWNTHERE campaign is to help decrease barriers to care, increase resources, destigmatize the conversation, and encourage people to get screened. There are great racial disparities in colorectal cancer cases and deaths for Black people. However, these cases and deaths can be prevented if people get screened early enough. Our hope is that through education and access to screenings we may be able to save lives. As a part of the campaign, we will distribute Colorectal Cancer screening kits, BLKLHTH and Cottonelle branded items in local African American communities, disseminate educational materials, and promote campaign activities.